If you have a task to do that takes 12 hours by yourself and you have 3 friends, you assume that it will take significantly less than 12 hours if those 3 friends help you, right? Decision making is a task, so logically, the more people involved should speed up the decision. But in reality, it’s quite the opposite. And when it comes to a decisions about a product, time is extremely critical – the sooner you make a decision, the sooner designers can start doing mocks and reviewing them with devs and making prototypes that can be used to determine if the decision was the right decision. Delaying a decision or worse, constantly changing your mind can be the death of an idea/product. You learn nothing from stalling and changing your mind without new information is simply letting the wind in the air change your direction. I am a firm believer that you should trust your people to make decisions – good or bad. Smart people will make good decisions that will help you succeed, they will also make bad decisions and learn from the mistakes and help you succeed. But if you prevent them or delay them from making decisions, you are preventing them from helping you succeed. So my recommendation is let your people make decisions and act or make the decision yourself and let them execute, but preventing them from making a decision is the worse thing to do. I was actually thinking about this recently and if multiple people are needed to make a decision, no more than a hour should be spent to make the decision. In fact, a hour is enough time for 2 people to come to a conclusion, but if you add 3rd or 4th person, you should actually have less time, let’s say 30 minutes for 4 people. This will force people to focus less on their reasons and listen to the decision maker and hopefully understand and support their decision. Not to mention, if you took up the full hour with 4 people, you’ve just used up 4 man-hours vs 2 man-hours, but if you shorten to maximum time to 30 minutes, 4 people would still use up a total of 2 man-hours. Of course, this is all in an ideal world and people are rational/logical. Unfortunately, we know people are emotional and people have egos and sometimes people care more about being heard than the end result. Just my 2 cents…