Amazon Spotlights Wearables With New Store

Amazon Wearable StoreFrom smartwatches to connected spectacles, new wearable computing devices are hitting the market left and right. And now, your go-to online seller wants to make it easier than ever to help you find the perfect wearable.

Amazon on Tuesday launched a new online hub where you can find and buy everything from activity trackers and smartwatches to wearable cameras and more. The new Amazon wearable technology store offers gadgets from established brands like Samsung, Jawbone, and GoPro as well as newbies like Basis and Misfit. Amazon said it would also offer devices from brands like Narrative and Bionym in the future.

The store is currently promoting Samsung Galaxy Gear smartwatches and Fitbit activity trackers front and center, though you can browse products in several different categories, including fitness & wellness, healthcare devices, cameras, watches, and family-friendly wearables. If you’re not sure which wearable to choose, the store features a learning center and video library so you can get a good look and compare different devices.

“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” John Nemeth, director of wireless and mobile electronics at Amazon, said in a statement. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs — whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras.”